Yoshitoshi Recordings
Business Cards

Client Yoshitoshi Recordings wanted to revamp and modernize their existing business cards. The design solution: an exploration of Structural DNA.

The idea that a business card, in essence, becomes a connecting thread from one person's information to the next, became the core element of the design. The structure of the DNA sequence also became the foundation of the form in which the image of the business card holder appears.

Concepts of "mystery" and "reveal" were also explored resulting in an unconventional design.