San Francisco Unified School District
Transit Signage

Client San Francisco Unified School District (SFUSD), requested a proactive campaign to get African-American and Latino-American parents to take advantage of Early Priority Registration for their children. The Design Solution: a city-wide, signage campaign that takes to heart the importance of family and community (in both groups). The campaign aims to empower parents with enrollment options for their kids.

The campaign was a collaborative proposal between market researchers, filmmakers and designers. It included a PSA outreach program on YouTube.