KAYA Grassroots
Comprehensive Branding Program
Comprehensive Branding Program
Formerly Filipinos for Obama, KAYA / Filipino Americans for Progress (KAYA Grassroots) needed to revamp their existing identity to reflect a more progressive approach towards their root cause: civic engagement through socio-political reform.
The rebranding focuses on the movement's grassroots origins & unites all touchpoints of the national organization: business cards to T-shirts, websites to E-blasts, marketing collateral to social media.